Boah, the label that encapsulates a style that is effortless, elegant, and fascinating. Here to reveal your inner power, for the bold and the sophisticated - Uniquely made for you!

BOAH - The Label is an evening online dress shop based in San Pedro Garza Garcia. They offer the most stylish yet affordable options the market has to offer. The founders and owners are fond of all things fashion; they wanted a powerful brand that portrayed their brand’s values and mission: Reveal your inner power through your second skin. The inspiration for the name, icon, and pattern for the brand came from the majestic snake, bearing in mind that these animals change skin every so often to continue thriving and surviving wherever they are. This brand was created to inspire every woman that comes across BOAH to be free to feel unique, attractive, powerful, and of course, themselves.