MagiCú

Naming, conceptualization, and identity design

June 2022

Magdis Cantú is an event planner and decorator. She was looking to rebrand her business to elevate her brand and attract new customers for expansion. The inspiration for this brand was the magic that Magdis delivers to each of her customers, especially in the details she provides.

The magic moments and memories surrounding a birthday party, an anniversary, a friend's reunion, and much more inspire Magdis to plan magic-full events every day.

With the rebrand, I aimed to bring lots of fun and personality into the visual identity to match the services and products Magdis offers. 

The deliverables included two new logos (one for her overall brand and one for her product brand), a color system, typography, illustrations, stationery & sticker designs, and social media content. 

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